Branding is usually made by design systems, typography, photo directions and so on. But these days, there’s a trend that the illustrations show the brand identity. In this article, I will show some great examples.
Mail Chimp by Collins
Playful but traditional illustrations reflects the company’s characters like having a long history and ease of use. Black and white artworks exaggerate its brand color, yellow.
Dropbox by Collins
Illustrations user the colorful color palette and the lines. The simplicity express the product’s clearness. Playful colors bring the feel of freedom of this platform. A bit childish line work means that every user is welcomed to this place.
Slack
Well-designed illustrations reflects brand’s quality. Alice Lee and other illustrators share the vision of the company and the awesomeness of the product. This example teaches us the importance and the power of the high-quality illustration team.
